Weekly Product Hits: Capitalization Costs, Complaints vs. Requests, Onboarding Yourself


Product Hits: March 31, 2025

Every week, I share three great product resources from a variety of perspectives. Let's dive in!


Capitalizing Software Development Costs by Heather Abbott

Heather Abbott, partner at AKF Partners, examines the debate around capitalizing R&D costs in agile environments. Drawing on examples from major tech companies like Alphabet and Amazon, she highlights the long-term drawbacks of capitalization, arguing that it often delivers limited value in dynamic, iterative settings.

Complaints vs. Requests by Victor Cheng

Victor Cheng, VP of Product at LivePerson, argues that complaints create a power imbalance, often resulting in defensiveness or counter-complaints. Cheng instead advocates for replacing complaints with requests, which foster collaboration. By phrasing requests as questions, such as "Would you be willing to...?", PMs can create a more solution-focused dialogue that promotes mutual respect.

Onboarding yourself by Wes Kao

Wes Kao, co-founder of Maven, shares strategies for taking control of your own onboarding in a new role. She advises product managers to be proactive, uncover unspoken company norms, and quickly form a point of view to start contributing effectively from day one.


Behind the Scenes

Hey there, it’s Clement! This week, let’s talk about product launches. Not the “checklist of tactics” kind of launch, but the kind that actually moves the needle.

One mistake I see a lot of PMs make is treating launches as a single moment in time. A big reveal, a feature flag flip, maybe a blog post. And then… silence.

But the most effective launches I’ve seen treat the process as a sequence of learning loops, not just a press release in isolation.

Let me give you a few strategies that have worked well:

  • Use pre-launch marketing not to build hype, but to test your narrative. If your teaser content isn’t landing, odds are your feature won’t either. Pay attention to what users actually react to before launch.
  • Treat beta like a campaign, not a checkbox. The best beta programs I’ve seen aren’t just about QA. They’re about uncovering what users don’t understand, what expectations they walk in with, and what mental models you’ll need to shift at launch.
  • After launch, don’t go quiet. Your real metrics kick in post-launch. Engagement, usage patterns, churn risk: that’s when you find out what you actually built. And that’s when the second wave of iteration should begin.

Great launches don’t happen by accident. They happen when you treat the whole arc (before, during, and after) as part of the product itself.

How do you approach launches on your team? Got a favorite move that’s worked well? I’d love to hear what’s in your playbook.

With love,
Clement


Let's do more together!

Beware of bloat.

Adding too many features can dilute your product’s core value. Focus on what matters most.

Product Teacher

In-depth essays and thought-provoking reads for product managers.

Read more from Product Teacher
person holding laboratory flasks

Product Hits: April 28, 2025 Every week, I share three great product resources from a variety of perspectives. Let's dive in! Sales, not logistics by Wes Kao Wes Kao, co-founder of Maven, warns that jumping into logistics before securing buy-in is a critical communication mistake. She urges PMs to frame requests around impact and motivation first, using her "sales, not logistics" approach to drive action and influence stakeholders more effectively. Business Continuity and Disaster Recovery by...

two men and four women meeting in office

Product Hits: April 21, 2025 Every week, I share three great product resources from a variety of perspectives. Let's dive in! PhDs Aren't Starting Companies Like They Used To by Nnamdi Iregbulem Nnamdi Iregbulem, Partner at Lightspeed Ventures, examines how the growing burden of knowledge and lack of division of labor discourage PhD-level talent from entrepreneurship. Therefore, PMs who work with PhDs like data scientists or ML researchers can attract and empower PhD talent by implementing...

Cat sits near an open book, looking away.

Product Hits: April 14, 2025 Every week, I share three great product resources from a variety of perspectives. Let's dive in! Too detailed by Wes Kao Wes Kao, co-founder of Maven, emphasizes the importance of tailoring communication details to the audience and context. She advises PMs to reduce cognitive load by focusing on clarity and actionable takeaways. Aligning Teams Around Strategy by Victoria Wisot Victoria Wisot, Partner at AKF Partners, outlines seven practices to keep teams focused...